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Matière Première at Parfuma
Between Paris and Grasse, the birthplace of the perfume industry, perfumer Aurelien Guichard works on an idea as simple as it is revolutionary. Every Matiere Premiere fragrance is built around a single, organically grown natural ingredient, used in overdose to reveal its most direct, beautiful and unexpected facets. Rose Centifolia from their own organic farm. Australian Sandalwood Oil. Each fragrance tells the story of that one ingredient, where it comes from, how it grows and what it does on skin. Not a complex pyramid designed to impress, but radical transparency about what is in the bottle.
Discover Matiere Premiere online or visit Parfuma stores in Antwerp, Hove or the Wijnegem Shopping Center.
Matiere Premiere is a French niche perfume brand by perfumer Aurelien Guichard. Every fragrance is built around a single central natural ingredient used in overdose. Not a classic fragrance pyramid, but a direct, clear signature that lets the ingredient speak in its most essential form. Raw materials are organically grown, partly on Guichard's own farm.
The most requested Matiere Premiere fragrances are Radical Rose (rose in its most intense, dark form), Crystal Saffron (saffron richness with modern musk), Vanilla Powder (vanilla in powdery accord) and Falcon Leather (birch tar, an intensely vegan leather accord). In Parfuma stores in Antwerp, Hove and Wijnegem, you can discover them yourself.
Sustainability is central. Raw materials are organically grown, partly on Aurelien Guichard's own farm. The formulas are as transparent as possible: ingredients are listed with their name and origin on the packaging. No hidden additions, no unnecessary components.
Matiere Premiere is available online at parfuma.com with free delivery in the Benelux from 60 euros. You can also experience the fragrances in person at Parfuma stores in Antwerp, Hove or the Wijnegem Shopping Center.
Yes, all fragrances are 100% unisex. The founder, Aurélien Guichard, creates perfumes without gender distinction. Each composition elevates a central natural ingredient, which adapts and reveals itself differently depending on each person's skin.