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Beauty of Joseon is a Korean skincare brand that combines traditional hanbang ingredients with modern skincare formulations. Ingredients such as ginseng, rice extract and propolis have long been used in Korean beauty rituals and are known for their hydrating and skin-restoring properties.
Many Beauty of Joseon products are formulated with gentle ingredients and a minimalist approach. This makes them well tolerated by sensitive skin. Some formulas also contain ingredients such as niacinamide and propolis, which help calm the skin and reduce the appearance of blemishes.
Beauty of Joseon blends modern dermatological knowledge with traditional Korean hanbang ingredients such as ginseng and rice extract. These ingredients are known for their nourishing and skin-strengthening properties. As a result, the brand focuses strongly on skin barrier repair, hydration and a natural glow.
Many people begin with the Relief Sun sunscreen or the Glow Serum with propolis and niacinamide. These products are popular because they hydrate the skin while helping to improve the appearance of the complexion. They also fit easily into almost any skincare routine.
For many people it is an accessible introduction to K-beauty. The formulas are gentle, routines are easy to build, and the products focus strongly on hydration and maintaining healthy skin.
Beauty of Joseon is available online at Parfuma, which delivers throughout Belgium, the Netherlands and most European countries. Orders placed before 3 p.m. leave our headquarters the same day. You can also discover the brand in our stores in Antwerp, Hove and the Wijnegem Shopping Center.
Our customer service team is available from Monday to Friday between 9 a.m. and 5 p.m. You can reach us by phone or by email if you would like advice about skincare or products.