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Anua is known for minimalist formulas that focus on calming and balancing the skin. Many products contain ingredients such as heartleaf that help soothe irritation and support the skin barrier.

Heartleaf, also known as houttuynia cordata, is a botanical ingredient widely used in Korean skincare. It is valued for its soothing and anti-inflammatory properties.

The toner contains a high concentration of heartleaf extract. It helps hydrate the skin while reducing redness and irritation.

Anua products are often recommended for sensitive, combination or acne-prone skin types. The formulas are usually lightweight and gentle.

A typical routine starts with cleansing, followed by a toner such as the Heartleaf 77 Soothing Toner. A serum and moisturizer are usually applied afterward.

Toners help hydrate the skin and prepare it for the next steps in a skincare routine. This improves the absorption of serums and creams.

Shop these products online on parfuma.com or come by one of our shops in Antwerp, Hove or Wijnegem Sshopping Center).

Yes, the Parfuma store in Hove offers a selection of premium skincare and beauty brands. Instore at Antwerp, Hove or Wijnegem (Shopping Center). Or online via parfuma.com. Orders before 3pm will be shipped the same day.

Yes, the brand focuses on simple formulas with targeted ingredients designed to improve skin balance.

You can find all products on parfuma.com. They are also available in the Parfuma stores in Antwerp, Hove and the Wijnegem Shopping Center.
​Need advice online? Contact our online beauty advisors via contact@parfuma.com.

Yes, skincare specialists can help you select products based on your skin type and concerns.

In our stores in Antwerp, Hove and the Wijnegem Shopping Center, our beauty experts will gladly help you choose the right Anua products.

You can purchase all products from Anua at parfuma.com.

We deliver throughout Belgium and across Europe.

If you place your order on a weekday before 3 pm, your parcel will usually be shipped the same day.

Need advice? Contact our beauty advisors via contact@parfuma.com.