Bold, graphic color meets clean, buildable volume.

ControlledChaos MascaraInk’s memory flex bristles maintain the integrity of the brush so that it stays strong throughout the mascara’s entire lifespan. The innovative brush design—which features two concave sides to boost volume and two flat sides for extra lash lift—plays a significant role in creating clean, graphic results.

BEAUTY TIP: After curling lashes with SHISEIDO’s iconic Lash Curler, position the flat side of the brush at the base of lashes and zig-zag it back and forth for dramatic definition. Use the curved, hourglass side of the brush to coat lashes from root to tip.