This season Byredo’s Creative Director, Ben Gorham, explores his cultural heritage with a fragrance inspired by his own imagined Indian wedding ceremony. A grand scale event that traditionally lasts a week – it is as much about the union of two families as two individuals and is highly symbolic, with flowers playing a central role.
Flowerheads are strung together on giant leis, including Jaimala garlands which are exchanged between bride and groom as a token of mutual respect. Couples are often showered with petals by the groom’s brother for spiritual protection. Flowers are abundant; from the mandap wedding canopy, which is entirely covered in exotic blooms, to the spiritual pooja rooms and verandahs, the explosion of colour is wildly celebratory and the scent is overwhelming.
Top: Angelica seed, Lemon, Lingonberry
Heart: Wild jasmine sambac, Tuberose, Rose petals
Base: Amber, Suede
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